The other day, I read a blog post asking this question and the author says that it is STILL relevant. In fact, it is more relevant than ever. This question arose after Goo-gle dinged thousands, perhaps millions of websites and blogs in their page rank one round after another since early October this year, for violating some sort of terms of use.
Well, we have to know that link exchange has happened since the first two websites were launched and it is the nature of webmasters to indulge in link building to create exposure for their sites or blogs. Sure, Goo-gle may scorn on sites that build backlinks in hopes of getting up in the search engines results page (SERP) but when a competition is set up like that, it is human nature to be competitive and everyone wants to get as high up as possible in searches.
Also, I was told that Goo-gle does not want us to sell or buy text links BUT remember, Goo-gle is ONLY relevant TODAY. The internet is so promising that there will always be another service that will surpass its supremacy. There are still so many different search engines that we have to climb.
My blogs, like most that have been victimized by Goo-gle, have also been dinged, and friends have asked if I will abandon them. Why should I? Losing page rank does not make my blogs less valuable IN MY EYES. Like I said, Goo-gle is only relevant TODAY but my blogs will be live as long as I am able to maintain them. Therefore, I will continue to build my blogs not only in terms of traffic and readership but also in backlinks. I was told that one way backlinks are more valuable than reciprocal backlinks and links from higher ranked websites and blogs will carry more weight.
For webmasters who are not able to spare time to build links naturally, there are companies that offer link exchange services for a small fee. What do you think of paying $24.95 per month for more than seven hundred links pointing to your site? If search engine placement was important to me, I would willingly pay the price. Not only will I be receiving all those backlinks, but it also saves me time from begging webmasters to link to my sites and to ensure that the links stay live monthly.