I know some of my friends are already sick and tired of AdWords and Yahoo! While Yahoo! has been kind to us bloggers, the other company, which runs AdWords has not. I know that these blogger friends who advertise heavily on AdWords have been very mad because of being unfairly penalized for passing link juice and have been looking for an alternative.
This afternoon, I was told of Adknowledge Bidsystem Marketplace. This company offers the same services that Yahoo! and Google do; distributing text-based advertisements in various targetted high traffic channels on Cost Per Click (CPC) basis at a cost of 30% lower than the other two companies. That is a significant savings, if you ask me.
Although at this point in time, Adknowledge Bidsystem is not as popular as the other two more established companies, I believe that the lower cost is attractive enough for advertisers to give this system a try. As the saying goes, “Never try, never know!”
As an advertiser, I know that your main concern would be being a victim of click fraud. This could happen no matter which company you go with. However, to counter click fraud, Adknowledge Bidsystem has implemented Click Scoring® Technology which will determine the quality of clicks and removing those that are identified as fraud clicks so you never have to pay more than necessary, hence getting a better Return On Investment (ROI).