Lately, every one’s been talking how bloggers have pumped up their feed count by using fake widgets. Well, if your livelihood depends on the performance of your blog(s), surely there would be exploitation. I personally have experienced how some advertisers care about the number of feed readers we have and the higher the number, the higher they will pay us to spread the news about their products or services. Of course, in an ideal world, feed count would be a good gauge on the reach of our blog(s) but then since when is the world perfect?

So I know that there are some people who set up over a hundred email accounts EACH and subscribe to each others’ feed. Sigh… what trouble just to earn the extra money.

I am of the opinion that it is not wrong to make money off our blogs but not to the point of cheating. And pumping up our feed count cosmetically would constitute as cheating; cheating ourselves, cheating our readers and ultimately, cheating our advertisers. And that is totally WRONG!