Last week, Ted of PPP tore a postie’s blog apart publicly on the PPP blog. Well, some thought it was bad taste, some said this is a good way for us posties to learn what to do and do them right, and what not to do lest we garner more bans from advertisers.
Anyway, the posties decided that it would be better to volunteer their blogs to be dissected publicly instead of being targeted at like the first blogger.
From the first few blogs that were reviewed by the head himself, he was saying that their sponsored posts were meeting the minimum requirements ONLY. In the first place, I had thought that these advertisers are not really seeking advertisement on blogs, but rather buying links. The more popular a blog is, the higher the advertiser offers.
And the fact that we have to write a few paragraphs of words is because the search engines pick up text better if it was surrounded by text of similar subject. When I joined PPP, I understood that I am not writing and publishing sponsored posts to persuade my readers to click on the links of the advertisers. If they click on them due to genuine interest, then well and good, but if they did not, the value is still there on a Google Page Rank 3 blog.
However, does that mean that my blog will remain a three forever? No, the posts will still be there even if I managed to achieve a Google Page Rank of 5, for example. So what does it mean that most posts only meet the minimum requirement?
Writing sponsored posts reminds me of an old story. There was once when I was still in school and we were required to write an essay. My classmate wrote an essay, inserting “You are a jerk” right in the middle of the essay and the teacher gave her a large tick at the bottom of the page.
Where is the relevance? I don’t know. Writing sponsored posts just reminds me of that very funny episode.