With a store, a personal website and a few blogs, I know all too well the importance of website optimization. In an earlier post, I wondered if with after having our Page Ranked bombed, a website optimization firm could help a website to raise its search engine placement despite its lower page rank. I am sure an optimized website where bots can crawl easily would help somewhat.
Some people may think that only commercial sites would require the help of website optimization firms to make their website search engine friendly but I think that as long as you have a website or a blog, even if it is not a commercial entity, it will do you good to have it optimized.
This would help in getting an improved search engine results ranking in organic searches, hence bringing in new people to your site and hopefully they will convert to be loyal visitors.
I used to think that it would be an expensive affair to have a site optimized but it need not be. There are many website optimization firms that also cater to small to medium sites with a smaller budget. In any case, look for one that would meet your needs and yet does not bust your budget. You can only reap the rewards of a well optimized website.