Google announced in a blog post that search rankings will take the speed a site loads into account seeing that web users’ attention span is getting shorter and shorter.
With the speed of broadband, which most of us urban web users are connected to, you wouldn’t think that a mere few seconds wouldn’t make much of a difference, unless the web server is down or is lagging too much. But Google thinks otherwise. Apparently, this has been in action for a couple of weeks already.
Yet, when I make searches on Google, which is my default search engine, I still come across web pages on the top ten search results to be unable to load and that is pretty frustrating. I mean, most of us don’t expect that to happen to large websites that are able to rank that high on the search results, right?
Anyway, seeing how people are getting shorter and shorter attention spans, it is wise not to write longish blog posts. Who would read till the end?