Google is venturing into local deals, much like what Groupon is doing, where groups of people purchase coupons for a limited-time deal. For example, a hair cut at a local salon is being offered at 70% off normal rates or something like that.
Google Offers is actually late in the game. Even in Malaysia, we already have quite a few companies offering this same deals concept, some would offer a deal a day without the condition of bulk purchase so buyers do not have to wait if a certain number of coupons are sold before enjoying the discounts, which I personally like.
But even though Google is late, with their capital, they could surely make this big. That’s an advantage they have. And with their money, they surely could polish the business model. Let’s see how this turns out for them.