Bloomberg Also Uses AdSense

September 23, 2007 – 5:37 pm

Yesterday, while reading Bloomberg.com, I was their AdSense ads. I have been reading Bloomberg.com for a long time but I just noticed the Ads. Perhaps these ads are placed at the bottom of the page, which I never scroll that low, only till the end of the article. Perhaps I am ad blind already and do not see the ads at all. Perhaps these ads blend in so well that I thought that they are a part of the layout. But yes, I am surprised that they NEED to use AdSense to subsidise their cost of running an online media site.

All along, I have noticed local English media sites using Google AdSense too and I wonder if web savvy people ever click on them. I think only people who have not heard of AdSense will click on them though, because as an internet user for so many years now, I can calculate the number of times I intentionally clicked on an AdSense ad.

I think that media sites and forums are only getting their AdSense revenue from page impressions. I may be wrong though. I hope that I can be privy to such data